Multilingual SEO Services

How Multilingual SEO Works

Stages of Multilingual SEO

• Cultural analysis - Culture represents the core and background of any emerging business market. A thorough research of the cultural architectures of a foreign market can lay the foundation of a successful multilingual SEO marketing strategy.
  Clearly understanding your target markets and the inherent cultural practices and behaviour of the local audience influences the adaptation of multilingual SEO approaches, resulting in efficient, high-quality localization of the relevant content for your business.

• Keyword research - Effective marketing copy targeted at a foreign audience requires a balance between relevant and high-trafficking keywords in order to boost its organic traffic. Keyword research represents the process of finding those specific keywords which will become the basis of your multilingual SEO process, playing a critical role in achieving long-term organic traffic and boosting the visibility of the relevant content on the targeted markets.

• Translation of existing content - Localizing existing content of a webpage into any target language represents the first step towards an efficient, SEO-endowed copy, aimed at conveying the relevant message across cultural borders, boosting brand visibility and generating organic traffic. The correct choice, equivalence and integration of the keyword combinations from source to target can result in high-ranking web platforms from which the targeted audience can harness the relevant content that caters for their business needs.

• Creation of new unique pieces of content - Localization of existing content goes hand-in-hand with the creation of new, unique pieces of content, designed specifically for the target language and corresponding market. If there is a highly popular or relevant topic to the target market, such content can be equally created from scratch, bearing in mind and effectively navigating the complexities and sensitivities of local markets, while implementing global strategies in tune with the lingual parameters specific to the target audience.

• Transcreation - Transcreation involves a combination of the above two approaches in which existing source content is enhanced with additional content specifically tailored for the target market. A good piece of written content tackles the target audience’s main points of address, also catering for its desired output in a creative and attractive way. To this end, information must be shaped up and whipped into an effervescent mélange of facts and undertones, conveying any message effectively from source to target and increasing the engagement and visibility of the respective content on search engines worldwide.