Your Target Market is Closer with an International Translation Company
First, if you want to be closer to your target market, you need a translation company that can localize your content and is relatively close to your desired market. For the sake of the argument, you want your content localized into all the Scandinavian languages (read our article about Scandinavian language translation).
You may look for a translation company in one of the three Scandinavian countries, and you may even compare the prices with your previously listed translation company. Chances are, the prices you are quoted will be very high, either because of the high living standards in the countries of native Scandinavian linguists or due to the business operating costs in these countries. An international translation company could be a solution, especially one that operates near your desired market. And it will most probably have linguists in a more affordable (or money-saving) price range.
Technically advanced is synonymous with International Translation Companies
Thirdly, international translation companies need to be tech-savvy like humans need to breathe. Let’s say that your Scandinavian language translations were simple Word documents, but your newly requested Slavic (and Kazakh) language files are HTML webpages, XML databases, and other files that you are not familiar with. A company, for example, a single language vendor who is used to translating simple documents will most likely not know how to deal with your situation.
Also, you are probably going to need those new language translations as soon as possible, which may pose serious difficulties for the vendor. This in turn will cause you delays and you will have to go through another cycle for a proposal request. In contrast, an international translation company is used to dealing with almost every file format imaginable and in any given timeframe.
Chances are that they have a dedicated specialist for these tasks called something like a localization engineer. And this wizard is going to make your life easier and will make you look good in your management’s eyes by delivering the project by your required deadline.
Growth is more likely with an International Translation Company
Sixth, you’ve probably already noticed this, but content localization matters. And it can seriously affect your business. Let’s say that your company has already localized its content into all official Swiss languages, namely, German, French, Italian and Romansh.
A rough speaker estimate is 219.303 million people when you combine the neighbouring populations of France, Germany, and Italy. By translating your content into the Scandinavian languages and the aforementioned Slavic languages (and Kazakh), you get a combined speaker estimate of 231.675 million people.
If you choose to employ an international translation company with its cost-effective resources and the technical know-how, your “Swiss-made” product will reach places where people had only heard about it before. Let them touch and experience it as well.
